01 / 03
Buyer Represented
376 Morristown Road
Old Bridge · Middlesex County
$1,100,000
Negotiated an $18,000 credit for the relocating family.
Sellers · Home valuation
Sell for what it's worth. Maybe a little more.
Evidence-based pricing, smart prep and tough negotiation. Start with a free, real home valuation.
The short version
Pricing is the whole game.
Price it right and buyers compete. Price it on hope and it sits, gets stale, and sells for less anyway. I price on evidence, prep it so it shows well, and negotiate like it’s my own money. Finance habits die hard.
02 / 03
Seller Represented
102 Hobson Street
Bloomfield · Essex County
$510,000
Sold $11,000 over asking.
03 / 03
Buyer Represented
117 Dupont Avenue
Hopatcong · Sussex County
$250,000
Purchased $99,000 under asking.
Pricing analysis
How I arrive at a list price
A comparative market analysis (CMA) is only as good as the homes in it. I pick comparables the way a buyer’s appraiser would, adjust for the differences that actually move price, and show you every number. You decide the list price; I make sure it’s an informed decision.
- Recent sales nearby, adjusted for size, condition, layout, parking and lot
- What’s active and under contract now: your real competition
- Days on market and price cuts for similar homes
- Which search price brackets your home will show up in
- Taxes, flood zone and anything else a buyer’s lender or attorney will ask about
Marketing strategy
What happens after we agree on a price
The plan is the same for every listing. The details change with the home.
- Prep that pays A short to-do list. Paint, light and a deep clean, not a big renovation.
- Photos and floor plan Professional photos that sell the layout.
- Launch everywhere The MLS and major home search sites, plus social media and my network.
- Showings and feedback I handle scheduling and tell you what buyers actually said.
- Negotiate the whole deal Price, deposit, financing, credits and timing, all the way to closing.
Free home valuation
What’s my home worth?
Enter the address and sign in with Google (or use email). You’ll see an instant estimated range and three nearby homes, then I’ll send your exact price in a free CMA within 24 hours. No obligation, no ten follow-up calls.
Prefer to talk it through? Call or text (551) 373-5354
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I couldn't pull an automated estimate for this address, so I'll put together your custom valuation myself and text it within 24 hours.
Seller FAQ
Things sellers ask me
Is the online estimate wrong?
Sometimes it’s close. Often it’s not, because it can’t see your renovations, your layout, or the busy street out back. Use it as a starting point, then let me give you the real number.
Do I need to fix everything before I list?
No. Fix what buyers will notice and what inspectors will flag. Skip the big projects unless the numbers say otherwise. I’ll give you a priority list.
What does it cost to sell in New Jersey?
The main costs are commission (always negotiable), your attorney, the New Jersey realty transfer fee, and any credits you agree to. I’ll show you an estimated net sheet before you decide anything.
How long will it take?
A well-priced home in good shape usually moves faster than people expect. Overpriced homes are the ones that sit. We’ll set expectations with real data from your area.
Can I sell and buy at the same time?
Yes. It takes planning around timing and financing, and I’ve done it. We’ll map out the order of operations up front.
Local context for your town: read the community guides.
Seller consultation
Request a listing consultation.
I’ll walk through the home with you, bring a pricing analysis, and lay out the prep and marketing plan, with no obligation to list.
Or call or text (551) 373-5354